Founded in Italy in 1986, Hogan first gets a name for itself in the shoe industry. Many models have become iconic, such as the "Traditional" sneaker, which brings the brand an international fame. That's when the company embarks on new projects, including the design of bags and ready-to-wear collections. In 2000 the first Hogan bag is designed and commercialized. Just like Hogan’s philosophy, the "Lax" embodies the idea of a contemporary lifestyle, that’s both casual and refined. Thanks to a constant search for innovation and quality improvement, the brand manages to constantly renew its work. Its products are urban, timeless and especially suitable for every moment of the day, from the early morning until the end of the night. After opening its first store in 2000 in Milan, Hogan continues to expand and grow internationally. Now present in Hong Kong, Florence, London, Paris, Dubai, Seoul and Taipei, the company ranks among the industry’s leading performers.
By constantly renewing its collections, Hogan has a sense of creativity and extreme innovation. A design team is responsible for developing new collections, while always respecting the brand’s casual spirit, by creating eclectic products that are both comfortable and stylish. Hogan has partnered with designer Karl Lagerfeld for his four capsule collections, in order to unite couture and an urban spirit. This season, it is with the stylist and editor Katie Grand that the brand has called to create a glamorous and dynamic line.