MCM means Modern Creation Munich. The brand was founded in 1976 in Germany and grew with the cultural renaissance of the 70s when the city of Munich was considered the headquarters of the global jet set. Known and famous for its leather trunks since the 80s, the line designed for travelers now extends to bags, hats, keychains, shoes and clothing. Favorite brand for international royalty, celebrities and VIPs such as Beyoncé, Justin Bieber, Heidi Klum, Sammi Cheng and Mischa Barton, MCM is recognized for its quality and prestige tradition. Today, MCM integrates the Zeitgeist with pop culture, shaping the future with a fresh and innovative attitude, and adapting strong trends in unconventional designs.
MCM is inspired by icons of history through the worlds of fashion and technology as well as contemporary and globalized lifestyles. The city has always been a rebellious and innovative inspiration for the brand. Under the leadership of President and Artistic Director Mrs. Kim, the Sungioo group acquired MCM in 2005 and launched it in the global market in stride. MCM is now present in over 30 countries.