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Chloé

About the Brand

Strong, independent and feminine, the Chloé woman was initially embodied by its creator, Gaby Aghion. Parisien with an Egyptian origin, she launched Chloé in 1952 as an alternative to Haute Couture. She marries the codes of luxury with those of ready-to-wear to give birth to an innovative concept: the "luxury ready-to-wear." In 1956, through a collaboration with Jacques Lenoir, the first collection was presented at the "Café de Flore" in Paris, a meeting place for Parisian artists. Romantic, free, modern and feminine, the Chloé woman is born. Followed after by Karl Lagerfeld, Stella McCartney and Phoebe Philo. Since 2011, it is Clare Waight Keller who instills her energy to the collections and declines liberated attitude of the Chloé woman.

Designer

Clare Waight Keller was appointed Creative Director at Chloé in June 2011. The British designer is passionate about fashion since childhood. She obtained a Bachelor of Arts at Ravensbourne College of Art and then specialized in knitwear at the Royal College of Art. After her graduation she moved to New York. She was then hired by Calvin Klein and Ralph Lauren, where she took charge in designing the menswear line. In 2000, Tom Ford showed her off at Gucci. From 2005, a new challenge came to her: revive the Prince of Scotland brand. In 2011 she joined Chloé, a brand that she marks with her own approach, combining the creative legacy alongside the femininity of the brand with more masculine influences. Graphic and sleek, her collection offers a modern and relaxed silhouette, available in a palette of colors, which creates enthusiasm and influenceuses fashionistas around the world, the #chloeGIRLS.

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Autumn/Winter 2016-17 Collection

The 2016 Spring/Summer collection celebrates with delicay the optimistic, free and romantic spirit of the Chloé woman. Poetic, brand shines in a palette of deep colors - lemon, pistachio, vermilion, pale pink - and natural shades. Fringe and tassels breathe new bohemian spirit. The lines are soft and float lightly. Feminine and elegant, the new Chloé collection charms with simplicity.

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