About the Brand
The Moschino brand was created by Franco Moschino in 1983. The following year, his show during the fashion week in Milan is an undisputable success. The first men's collection was launched in 1985. It was presented for the first time at the Regal Palace in Milan in 1986. In 1987, the launch of the Love Moschino collection won a great commercial success.
At the head of creation since Winter 2014, Jeremy Scott is successor of Rossella Jardini as artistic director of Moschino. With pop cultural references inspired by the street and the consumer society, infusing conformism and fantasy, the designer perfectly combines the DNA of the house. Already in the 80s, Franco Moschino, inspired by Warhol iconography, gave birth to crazy creations, both whimsical and highly visual. Jeremy Scott imposes his own references and disclaims icons of pop culture of the 90s to 2000
Spring-Summer 2017 Collection
A true show, the Spring-Summer 2016 fashion show by Moschino entitled Men at Work was set to honour workers in a Car Wash atmosphere. The construction signs and household chores inspired the crazy accessories: STOP and Do Not Enter signs are thus reinterpreted, the iconic Cadillac is the background while spanners mimic the logo of a big fashion house. Jeremy Scott also celebrates the twentieth anniversary of Mario Bros with a capsule featuring the characters