MM6 Maison Margiela
About the Brand
MM6, Maison Martin Margiela’s little sister, was born in 1997. Presented by its executive director Renzo Rosso as a line that is "a little more accessible, a little less intellectual" than the main Maison Martin Margiela line, the brand still retains its philosophy. One of the cornerstones of Maison Martin Margiela’s creative expression is the idea of recycling, transforming and reinterpreting. Each piece is distinguished by its unique and contemporary look. At MM6, white comes in all shades, and is found on shops’ furniture or on the famous seams at the back of the clothes – the label’s signature. Each season, one single piece is worked in three styles such as a top, tunic and dress. These are the details that have made the brand’s particularity over time. The year 2011 was marked by a collaboration with Opening Ceremony, and the creation of a MM6 capsule collection which was presented during the New York Fashion Week. The brand’s first show took place in New York in 2012, showcasing the Spring-Summer 2013.
Considered as one of the most unusual, marginal and secretive designer of his generation, Martin Margiela accompanied by Jenny Meirens launches in 1988 his own brand under the name Maison Martin Margiela. The designer, who has always fled the press and only speaks through press releases sent by fax, made his anonymity one of the essential characteristics of the brand. In 1989, he won the ANDAM award. During eight seasons, until 2004, Martin Margiela is Hermès’ creative director, a collaboration based on a shared passion for excellence in craftsmanship. Martin Margiela is inspired by the recycling movement. For example, he reproduces clothing from around the world to sell them as replicas. He also plays with scales, as he did for the collection of life-sized doll clothing. In December 2009, the founder leaves the company, marking a new era in the brand’s history. The MM6 line, more contemporary than the Maison Martin Margiela collection, is now designed by a panel of creative identities kept secret, in order to perpetuate the original spirit of the brand.
Spring-Summer 2017 Collection
"With details of Americana meets Japanese silhouettes" ,such is the promise of the MM6 style team for this spring-summer 2015. Attached to the mix of cultures, MM6 offers a unique marriage of the USA, from the time of cowboys and popular culture, and Japan of the Edo era manga. We thus find the spirit of Wild West America through the choice of materials, details and prints. Denim is honoured with the inevitable shopping bag and bucket as well as on the new Triangle, fringes bring folk style and even adorn majestic silver jewellery, while the famous gauchos bandana prints can be found on Japanese bags. The superhero comics world can be seen through the eyes of American children living in Japan in the 60s, coming to life on the printed flagship piece of the season: spider web shaped jewels, not unlike Spiderman. The Tag Objet Trouvé line refers to bargain hunting children. Finally, the bows of kimonos in Plexiglas transform clutch bags with a sharp and quirky manga style.