About the Brand
Founded in 1961, Saint Laurent house is a real institution in the French fashion world. Yves Saint Laurent started with his friend Pierre Bergé. The house became very well-known thanks to Mondrian collection which knew a great success in 1965. If Yves Saint Laurent is a reference to the women wardrobe, it is also to honor a androgynous fashion inspired with the famous tuxedo female. If the house is trying to express freedom and youth, Yves Saint Laurent will play with the "exploits" especially with the scandal with Opium perfume or when he decided to take naked pictures of him in 1971. Loulou de la Falaise is the undisputed muse of the house such as Catherine Deneuve and Sophia Loren. When Yves Saint Laurent leftin 1998, Alber Elbaz succeeded him, followed by Tom Ford and Hedi Slimane to Stefano Pilati, who arrived in 2012.
Hedi Slimane was not supposed to work in the fashion world. First of all he was supposed to become a journalist, but he found his way in the history of art at the Ecole du Louvre and started as an assistant at Lacroix. It is then that Yves Saint Laurent made his first leading brands in the collections of ready-to-wear before moving to another house iconic Dior. It will be time to unveil his visionary Dior Homme before leaving home to devote himself entirely to one of these talents: photography. In 2012, back to first love, he was finally appointed artistic director of the house of Saint Laurent. Very shortly after his arrival in artistic director, he paid tribute to the first brand Yves Saint Laurent decided to rename the name "Saint Laurent" reminiscent "Saint Laurent Rive Gauche" of yesteryear. He presented his Spring Summer 2013 collection in September 2012 and was approved by the world of fashion.
Spring-Summer 2017 Collection
This summer with Saint Laurent sunglasses we see a set of transparent colours and frames with delicate shapes. Heavy frames are honoured for more assertive look. We love the simple side and rock & roll avant-garde look from Saint Laurent. The brand is well represented with detail on the inside of the arms, very discreet for some pairs from the new collection for spring summer 2015: reflecting the cult luxury of Saint Laurent.