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Swarovski

About the Brand

Founded in 1895 by the Austrian Daniel Swarovski, the Swarovski brand is today and has long been the undisputed leader in cut crystals. Working initially only on the size of the crystal, the house was soon asked upon by the big names in fashion. Swarovski creates a special colour for Dior, the aurora borealis, which can still be found in current collections. Swarovski has become an essential house in the wold of jewellery through its expert work and constant search for innovation in the cutting and facets of the crystals. It creates and continually renews its offers, combining expertise and originality, the infinite possibilities that allow associations of colours and sizes of crystals and metals. The house is also developing crystals for a watch line that is both glamorous and refined.

Designer

Nathalie Colin made her debut in an office of international style in the field of fashion and jewellery and was then a consultant in brand development and design, including Swarovski on draft trends and developing product concepts. After these experiences, she became artistic director of the house in 2007, and has played a key role in the success of Swarovski in the world of fashion and jewellery. Working with a team of 21 people from different backgrounds, she manages to find a balance between heritage and modernity while staying immersed in the Swarovski codes. She thus offers collections tailored for the women of today, for everyday wear and for big occasions.

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Spring/Summer 2016 Collection

For the Autumn-Winter 2014 collection, the designer Nathalie Colin wanted to inspire games that unite art and light. This makes sense due to the relationship between crystal and light. Indeed, thanks to the cut facets of the crystal, the light is reflected and creates the peculiar sparkle of Swarovski crystals. Moreover, innovation and modernity are at the heart of the house and the designer also worked on techniques such as LED effects, kaleidoscopes, and kinetic patterns, to propose new ideas for everyday wear or stronger pieces for bigger occasions. Swarovski offers timeless collections, both fashionable and on point.

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