In the age of social media and all things digital, digital fashion could be the solution we all need. Imagine being able to change your outfit on a photo. It sounds like science fiction and yet, it's reality (well, almost). More and more agencies and brands now specialise in these fully digital clothing creations using 3D software. Fashion giants like Gucci, Chanel and Versace can create digital clothing for influencers and even for video games like Animal Crossing or The Sims. This is what's known as the gamification of fashion.
It's an exciting revolution for an industry that is traditionally very stuck in its ways. And the COVID-19 pandemic has ensured that the phenomenon has taken off at full speed. With the clothing business on the verge of collapse due to multiple and widespread lockdowns, digital fashion has provided a way for brands to keep on keeping on, and continue to innovate despite the closure of factories and stores. The GCDS brand even created its own all-digital fashion show, with prestigious guests including Dua Lipa and Chiara Ferragni presented as avatars, wearing the house's digital designs. Other more savvy brands have based their entire creation on digital fashion, successfully pushing the boundaries of couture. This is the case with republiqe.