A show and an announcement. At the presentation of his Fall/Winter 2018 collection, Simon Porte Jacquemus had kept us in suspense. A few weeks before his show, Parisian fashion’s favorite designer had posted a photo on Instagram with the caption: "New Job". Two words that got the whole world predicting his new assignment at a time when many fashion labels are in search of new creative directors. The outcome: at the end of the show, the designer appeared wearing a sweatshirt announcing the upcoming launch of a men's line. What about the show? For his Fall/Winter 2018 collection, Jacquemus chose to pay tribute to Morocco, where he travelled after his Spring/Summer 2018 show. For this new line, the Paris star designer chose sensuality, softer than with his Bomba collection, but still present. Long skirts and dresses, plunging necklines, capris worn with endless-slit skirts and of course, micro-bags and maxi-hats: all the designer’s fundamentals were at the Grand Palais. Delightful.
In 2009, Simon Porte Jacquemus launched the brand Jacquemus, a tribute to his mother's maiden name. A year later, his first collection was available in stores. Very quickly, Jacquemus' graphic designs, based on numerous geometric shapes (mostly round and square), became renowned in the fashion industry. In 2015, he received the Special Prize of the Jury at the LVMH Prize. His collection "Les Santons de Provence", presented in September 2016 in Paris, then in May 2017 in Marseille, confirmed his reputation as a poetic fashion designer.
Simon Porte Jacquemus, who was born on January 16th 1990 in Salon de Provence, did not follow the same educational path as most fashion designers. At the age of 18, he moved to Paris to take courses in design, which he gave up after three months. He then worked briefly as a Design Assistant before deciding to launch his eponymous brand. Poetic, blunt, always impressive but wearable, in sixteen collections and a number of already iconic pieces (like his wide-brim straw hats), Jacquemus’ fashion quickly won the heart of the most sophisticated fashionistas.