In 2005, Roksanda Ilincic launched her clothing brand, Roksanda. Her first collection saw the Serbian designer produce eleven feminine, colourful dresses, the brand DNA was born. The ready-to-wear line was such a success, the designer decided to branch out into jewellery and handbags as well as a children’s line.
Born in Serbia, Roksanda Ilincic studied architecture and applied art in Belgrade, before heading to London to do an MA at Central Saint Martins in 1999. In 2005, the designer launched her brand, called simply Roksanda, and soon made a name for herself. Michelle Obama, Kate Middleton and Samantha Cameron have all worn her designs.