Designs by Stella McCartney always give off an aura of lightness and comfort. The Spring Summer 2019 collection is no exception, as it blends the British designer’s elegant aesthetic with the practicality of sportswear. This duality comes through in the ready-to-wear collection, but is also evident in the accessories, with roomy monogrammed totes and fanny packs with multiple or detachable compartments. In the show, the models no longer wore the label’s iconic, oversize Eclypse sneakers, this season they sported slimmer, more masculine sneakers as well as flat, urban shoes inspired by the ballet shoes. In a word, comfort is key, but never to the detriment of style.
The Stella McCartney brand was created in 2001. Driven by values such as respect for the environment and for animal life, as well as sexy and functional designs, the label quickly gained a prominent place in the British fashion scene. Stella McCartney rapidly expanded her business, launching her first perfume in 2003, followed by a lingerie collection in 2008. Two years later, she imagined what would soon become her best seller: the Falabella bag. Renowned around the world, the British luxury ready-to-wear brand was chosen in 2012 and again in 2016 to dress athletes of the British Olympic team. A grand premier in sports. In 2016, Stella McCartney also launched her first swimwear and men's ready-to-wear collections.
Born in 1971, Stella McCartney quickly gained interest in fashion. In 1995, she graduated from the École Central Saint Martins, which gave her the opportunity to work with the men’s tailor Edward Sexton. Two years later, in 1997, she was appointed creative director of the Parisian fashion house Chloé, where she replaced Karl Lagerfeld. She stayed there for four years, before returning to England to found her eponymous brand in 2001. As an anti-leather and anti-fur militant, the fashion designer rapidly became renowned in the world of ethical luxury fashion. She won several awards, such as Brand of the Year at the British Fashion Awards in 2015. Stella McCartney is also known for her eclecticism and diverse collaborations (H&M, Adidas), and for her personal commitment to the fight against breast cancer and against violence towards women.