The Versace woman is always appealing, and has been given a new lease of life over the past few seasons. The Italian brand’s Tribute collection for Spring Summer 2018 harked back to its glory days when it was the go-to label for the sexiest women of the nineties, and ended up bringing in a new type of customer. She’s younger, but just as charming, the new Versace woman can skilfully mix seventies-inspired flower or geometric prints with body-con shapes. She likes soft, nappa leather draped in a skirt, top or evening dress. Old-school customers are thrilled to see low-cut, high-slit evening dresses that will take them through the night, and newer ones pop on a pair of platform sneakers with their ball gown so they never have to leave the dance floor. The show took place only days before the announcement that the label was being sold to the Capri group (ex-Michael Kors) and before Donatella Versace herself declared that the fashion house would not change, regardless of the owner, and that this collection said it all: there is a Versace style for everyone.
In 1978, Gianni Versace, who already had extensive experience in fashion, decided to launch its eponymous brand. The Italian fashion designer quickly became famous for his original vision where sexiness coexists with the most traditional craftsmanship. Versace designs can be identified by their cuts, their bright colors, and their three emblematic signatures: gold letter branding, a Medusa head and the Greek Cross, an omnipresent symbol in the designer’s native region that strongly influenced his style.
In 1982, Versace became designer of the Teatro della Scala costumes while the brand diversified, launching jewelry, accessories and interior decoration lines. However, the brand only became renowned in the 90s. At the time Donatella Versace, Gianni's little sister, launched the Young Versace and Versus lines. After the death of the founding couturier in 1997, Donatella Versace became Creative Director, overseeing the creation of the Versace and Atelier Versace collections. Since 2009, the Versus line has been directed by young designers, who don’t stay very long to ensure constant renewal. So far, Christopher Kane, Jonathan Anderson and Anthony Vaccarello have taken part in the revival of this slightly rebellious line. Donatella Versace, who is eleven years younger than her older brother Gianni, quickly joined the family business. During the life of the couturier, she started as head of the brand’s press relations before being in charge of the Versus line. In 1997, she became Creative Director of all the brand’s collections and Vice-President of the Board of Directors. Under her leadership, the Versace woman has become sportier, more independent but remains just as sexy. A feminist breakthrough that places the brand at the forefront of ready-to-wear labels created by women for women.
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