Presented in the middle of a lavender field, the "Coup de Soleil" collection by Jacquemus is the ultimate guide to illuminating looks and accessories, for a much-needed dopamine hit in the current grey gloom. Here's how to wear summer style in the winter months.
Set the scene
In June 2019, Jacquemus relocated its catwalk show to Provence, in the heart of its native region, to celebrate ten years of creation. The invitation “card” was a mini sunscreen called "Le Coup de Soleil” (Sunburn), and models paraded along a bright pink carpet in the middle of a lavender field, for a super-photogenic image that has been doing the rounds of social media ever since. After the show came an evening event inspired by a classic "fête au village", a simple village celebration that took place on the site, outdoors. A stroke of genius. Following this extraordinary show, the designer has (almost) doubled his followers on Instagram, going from 800,000 to 1.5 million subscribers... The unisex collection exudes a carefree warmth and freedom, for a guaranteed dopamine hit. For many, it immediately evokes a vision of Isabelle Adjani - idolised by the designer - dancing in the middle of a heatwave in L'Été Meurtrier (One Deadly Summer), wearing her asymmetrical pink dress, with pearls of sweat glistening under her brown fringe. It's a collection whose summer vibe is pushing through the winter gloom, warming our hearts as well as our looks.
Forget the seasons
Is there even a difference between summer and winter pieces anymore? Global warming aside, the lines between seasons are increasingly blurred. On the catwalks, anything goes. Layers are legion. So, when the sun finally shows its face, it's easy to drop a layer, shedding your parka to reveal your trench or hoodie. Another advantage of the "season-free" approach is that everyone can feel free to embrace pastels in winter. What better way to take on the grey than to soften its silhouette? At Jacquemus, colours are worn head to toe: fiery orange mixes with bright pink, sand yellow with dune beige, apple green with grey blue... On the accessories side, sandals and large baskets take on vibrant, flashy hues. Yet another benefit of a summery winter and this just-in-time approach is that no piece belongs to the previous season, so everything can be worn at any time. The pieces we love can be kept and worn, regardless of whether it's March or June.
In a bid to brighten up your winter, the “Coup de Soleil” collection by Jacquemus is the perfect guide. But you need to make sure you’re on your fashion game. For example, rather than waiting for summer to wear the low-cut Jacquemus sandals that tie around the ankle with a leather lace, why not slip on some socks, giving the outfit an edgier sportswear feel? Or to wear floral, light and flowing dresses, stick them on over pants, while wide-brimmed hats are worn over a scarf tied around the neck so as not to get cold. And don't forget to add sunglasses with brightly coloured lenses, bringing a much-needed dose of vitamins all on their own.