the bright mood
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The Moschino brand was created by Franco Moschino in 1983. The following year, his show during the fashion week in Milan is an undisputable success. The first men's collection was launched in 1985. It was presented for the first time at the Regal Palace in Milan in 1986. In 1987, the launch of the Love Moschino collection won a great commercial success. Quickly they established a first collection of Moschino Jeans. The house diversified his offer. Being that they had a great success, they decided to launch the first Moschino perfume in 1987. In 1989, Moschino opened his first flagship store in Milan. In 1994, Moschino was riding on the green trend and launched: Ecouture, the first collection made from fabrics and dyes recognized "Nature Friendly Clothing". Creativity of the brand is amazing. Moschino Cheap & Chic collection is for younger person therefore, it is more accessible. This line was completed with a fragrance in 1996. To celebrate the 10th anniversary of the brand, an exhibition is organized in Milan, completed by a retrospective of the dresses at the National Theatre of Milan. In 2000, Moschino's collection Cheap & Chic is presented for the first time at the Milan Fashion Week. Vincent Darre was appointed artistic director. In 2006, Moschino designed costumes for the winter Olympics opening. In 2007, the perfume “funny” is launched. In 2008, Moschino Jeans are renamed Love (b) Moschino. At the same time, a jewelry line was launched.At the head of creation since Winter 2014, Jeremy Scott is successor of Rossella Jardini as artistic director of Moschino. With pop cultural references inspired by the street and the consumer society, infusing conformism and fantasy, the designer perfectly combines the DNA of the house. Already in the 80s, Franco Moschino, inspired by Warhol iconography, gave birth to crazy creations, both whimsical and highly visual. Jeremy Scott imposes his own references and disclaims icons of pop culture of the 90s to 2000True to his eccentric mind, the designer Jeremy Scott furthers his experimentation around the brand traits. This winter, he crosses the whimsical world of Looney Tunes, pushing further into his exploration of pop culture, graffiti and street art. With humour and boldness, two attribute to the DNA of the brand, the designer delivers a collection that is fun, pop and comical. Colorful accessories, oversize and offset, bags and jewellery take an extremely modern street dimension.