Collection Gu_De
As a fan of the pared-down seventies aesthetic, designer Ji Hye Koo has decided to make it her primary focus, reinterpreting it through her brand, Gu_de. Pronounced "Good", this relative newcomer on the Korean fashion scene certainly lives up to its name, keen to bring a touch of beauty to its customers. With already iconic designs such as the Milky and the Tully, the label and its boxy bags have quickly made their way into the very closed circle of fashion must-haves.