The 80's are definitely back. Following her spring-summer 2018 Gianni Versace tribute collection, Donatella Versace is welcoming winter with an explosion of colors. Tartan, vintage logos and glamorous cuts compete for first place in a fall-winter 2018 collection that exacerbates the brand’s DNA. Always happy to put a spotlight on influential women, the Italian designer imagined a college-inspired collection that Cher Horowitz would have loved. Something to suit all tastes: millenials, femme fatales and elegant more classic women in search of differentiating details. All the Versace woman’s aspects.
In 1978, Gianni Versace, who already had extensive experience in fashion, decided to launch its eponymous brand. The Italian fashion designer quickly became famous for his original vision where sexiness coexists with the most traditional craftsmanship. Versace designs can be identified by their cuts, their bright colors, and their three emblematic signatures: gold letter branding, a Medusa head and the Greek Cross, an omnipresent symbol in the designer’s native region that strongly influenced his style.
In 1982, Versace became designer of the Teatro della Scala costumes while the brand diversified, launching jewelry, accessories and interior decoration lines. However, the brand only became renowned in the 90s. At the time Donatella Versace, Gianni's little sister, launched the Young Versace and Versus lines. After the death of the founding couturier in 1997, Donatella Versace became Creative Director, overseeing the creation of the Versace and Atelier Versace collections. Since 2009, the Versus line has been directed by young designers, who don’t stay very long to ensure constant renewal. So far, Christopher Kane, Jonathan Anderson and Anthony Vaccarello have taken part in the revival of this slightly rebellious line. Donatella Versace, who is eleven years younger than her older brother Gianni, quickly joined the family business. During the life of the couturier, she started as head of the brand’s press relations before being in charge of the Versus line. In 1997, she became Creative Director of all the brand’s collections and Vice-President of the Board of Directors. Under her leadership, the Versace woman has become sportier, more independent but remains just as sexy. A feminist breakthrough that places the brand at the forefront of ready-to-wear labels created by women for women.
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