The circle of life. We already know that fashion works in cycles, and at Anya Hindmarch it has the added advantage of also being fun and customisable. This Spring, the British brand updates the Neeson, its SS06 best-seller. Back in the day, the woven tote was to be seen on the arm of everyone who’s anyone, and it hasn’t aged one little bit. For SS19, Anya Hindmarch dresses it up with naive symbols that further accentuate its cool minimalism. We love the crossbody version that makes our lives easier, in style.
Anya Hindmarch founded her eponymous brand in 1987. At that time, the designer returned from Florence, where she discovered her passion for crafts. With the idea of creating a very simple bag (a bucket with drawstrings), she approached factories and ended up finding the right one. In London, success was immediate. Anya Hindmarch designed a first collection she offered to department stores. Barney's, Harrod's and Bergdorf Goodman, among others, agreed to sell her creations: the handbag brand was born. Over time, the label found its place on the high-end fashion bag market. The brand became globally renowned in spring 2015, when the designer launched her first sticker collection: small cartoon leather patches to stick on her creations. Fun and playful, they delighted fashion designers as well as new and regular customers.
Anya Hindmarch, who was born and raised in England, found her vocation in fashion design in Italy. At 18, she moved to Florence to learn Italian. However, she returned to London with a handbag and artisans contacts. With her husband, James Seymour, financial director of the company, Anya Hindmarch still manages the brand and designs its collections. She is renowned for her creativity and talent, but also for the environmental projects that she leads. In 2007, she created the "I'm not a plastic bag": a tote bag sold £ 5, intended to stop plastic bag consumption. The designer was named Commander of the Order of the British Empire in 2017 and was awarded several British Fashion Awards in 2001 and 2007.