Coach Coach

Coach

 

In just a few seasons, Stuart Vevers was able to give the leather goods brand Coach a ready-to-wear identity. Not resting on his present success, the British designer’s vision keeps evolving as he explores the American culture. For his Fall/Winter 2018 collection, Stuart Vevers added a gothic-grunge twist to his prairie dresses that were ultra-popular in previous seasons. His heroine, who used to be dressed in glitter as she wandered across the city, now walks across a dark forest with kohl-blackened eyes wearing a leather or monogrammed jacket. The new Coach woman has several styles to send mixed messages, illustration of this cosmopolitan era where constant reinvention is the key to success.


Born in 1973, Englishman Stuart Vevers began his career at Calvin Klein in New York in the Accessories division. After a stint at Bottega Veneta in 1998 during which he gave a boost to the line of woven bags, he joined Givenchy as department head of accessories. The famous Pumpkin and Macrame bags, both it-bags of Givenchy, were then created. In 2002, Louis Vuitton called on him to bring his creative touch to their runway bags. Three years later, back to basics with Mulberry, Stuart Vevers brilliantly succeeded in giving a boost to the British brand. In 2007 Stuart Vevers entered Loewe and took over as artistic director. Specializing in luxury leather goods, Stuart Vevers was able to reinterpret the iconic brands’ codes and adapt them to the modern world.


Hoping to find the feel of old worn leather baseball gloves, Miles Cahn, a New York industrial worker decided to launch the COACH brand in 1941. The leather Tanned Cowhide Glove was born. The brand offers a collection of classic bags of excellent quality. An emblem of the American preppy style, COACH is hugely successful and has brought back the leather day tote. Forty years after its creation, the brand is still growing and is opening its first flagship store on Madison Avenue in New York. A historic turning point for the brand was in 1996 when Reed Krakoff became artistic director. The nylon bag stamped with "C" was born and won over customers immediately. Jackets and accessories subsequently complete the range of COACH products. Reed Krakoff won the CFDA accessories designer of the year, not once but twice, for his work at COACH. In 2013, wishing to engage fully in his eponymous label, Reed Krakoff left the COACH offices. Stuart Vevers, formerly of Mulberry and Loewe, took over and presents for the first time a line of Ready to Wear for Fall / Winter 2014. Cool and trans-generational, the brand is now exported and seduces women worldwide.

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