In just a few seasons, Stuart Vevers was able to give the leather goods brand Coach a ready-to-wear identity. Not resting on his present success, the British designer’s vision keeps evolving as he explores the American culture. For his Fall/Winter 2018 collection, Stuart Vevers added a gothic-grunge twist to his prairie dresses that were ultra-popular in previous seasons. His heroine, who used to be dressed in glitter as she wandered across the city, now walks across a dark forest with kohl-blackened eyes wearing a leather or monogrammed jacket. The new Coach woman has several styles to send mixed messages, illustration of this cosmopolitan era where constant reinvention is the key to success.