For his Fall/Winter 2017-18 collection, Simon Porte Jacquemus explored once again a part of his story. For "L'amour d'un gitan", the fashion designer was inspired by an unexpected encounter that led him to visit with Christian Lacroix who knew his uncle Pierre Schull, one of the first French toreadors in the 1950s. “I then began to imagine a woman, a Parisian woman, a woman in love with a gypsy. She looked pretty much like that,” the creator explains in his notes. “Like that” refers to short trousers inspired by the toreros’ outfit, bicorn hats resembling monteras, matadors’ traditional hats, and heavy shoulders similar to their boleros. The designer’s creativity also applied to accessories. This season he imagined “Le Sac Rond”, a mini round-shaped rigid purse with an XXL handle, “Le Sac à l’Envers”, an upside down square-shaped rigid purse, “Le Sac Gitan” with its artistic buckle. So charming.
In 2009, Simon Porte Jacquemus launched the brand Jacquemus, a tribute to his mother's maiden name. A year later, his first collection was available in stores. Very quickly, Jacquemus' graphic designs, based on numerous geometric shapes (mostly round and square), became renowned in the fashion industry. In 2015, he received the Special Prize of the Jury at the LVMH Prize. His collection "Les Santons de Provence", presented in September 2016 in Paris, then in May 2017 in Marseille, confirmed his reputation as a poetic fashion designer.
Simon Porte Jacquemus, who was born on January 16th 1990 in Salon de Provence, did not follow the same educational path as most fashion designers. At the age of 18, he moved to Paris to take courses in design, which he gave up after three months. He then worked briefly as a Design Assistant before deciding to launch his eponymous brand. Poetic, blunt, always impressive but wearable, in sixteen collections and a number of already iconic pieces (like his wide-brim straw hats), Jacquemus’ fashion quickly won the heart of the most sophisticated fashionistas.