LE SPECS LE SPECS

LE SPECS

The eyewear label Le Specs was founded in Australia in 1979 by pharmacists Jack and Sam Gance who thought of importing these affordable accessories to cheer up their shop. The brand became renowned for the new material used to produce their glasses: acrylic. Known to be unbreakable, the glasses were guaranteed five years, which encouraged sales and launched the brand’s success in the 80s. After declining, the label was revived in 2005 when Sunshades bought the license and hired its designer, Hamish Tame, as creative director. However, Le Specs did not meet with success until 2016. That year, the model Gigi Hadid posted a photo of herself wearing a pair of The Last Lolita, from a capsule collection designed by Adam Selman. The effect was immediate, the sunglasses became iconic and promoted Le Specs to a cool and desirable brand.

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