Yuul Yie In 2010, Sunyuul Yie created the Yuul Yie accessories brand. This young architecture enthusiast specialises in quirky shoes, with kitten heels for added comfort during the day. With their sophisticated design and unusual materials, the Korean brand’s footwear has become a fashionista favourite. It was when helping one of her teachers on a project to design shoes that Sunyuul Yie found her calling. A graduate of ESMOD fashion school in Seoul, the future fashion designer founded her brand a year later, after falling in love with the profession.