It’s actually quite the symbol. The name Bodega may not mean much to you, yet it’s an object we know all too well. Distributed at tills, with its strap-like handles and generous size, the simple plastic bag has long embodied a society of (over-)consumption, and now, through its disappearance, reflects a new awareness among our generation. Their distribution may now be prohibited; but thankfully not their reinvention! And... good news: Alexander Wang is on it again this season, with a new version that’s sure to be a hit.
The Wangloc (as it has been dubbed) is a mini shopper completely covered in black crystals and stamped with a rainbow-like WANG design, leaving little doubt as to its function as an evening bag. With its faux laid-back feel and sense of casual luxury, it can be carried in the hand or on the wrist; just slip one handle inside the other for an improvised wrist strap. There's no point denying it, this amazing and positively militant little bag, that combines the familiar with the extraordinary, has sent us into a spin.
It's hardly a surprise. Alexander Wang, a major player and keen observer of pop culture and its trends, always has his finger on the pulse. When the fashion industry began to focus on the transition from catwalk to the street, Wang quickly understood that the opposite needed to happen - it was all about bringing the street and its style to the shows. Keeping our ear to the ground. Today, streetwear is at its peak, while plastic is in decline. So tell us, Alexander Wang, what’s next?