Delicate vintage embroidery, regalia and punk rock finishes… This Fall-Winter 2017 season, Burberry celebrates its English Heritage and twists it with modern technique materials. Naming his collection "function regalia," the brand is inspired by its archives and revisits a military backpack from the early 20th century with its customizable Rucksack model. The trend of small bags is expressed with the Belt Bag in an oblong and square version and the Banner in a mini version. Burberry designs its models with a British touch right down to the smallest details.
Based in London under the direction of Creative Director Christopher Bailey, the brand is internationally renowned for its innovative approach to design and fabrics. After graduating from the Royal College of Art in 1994, the designer joined Donna Karan and Gucci before being hired by Burberry in 2001. Christopher Bailey has a natural talent for combining tradition and innovation and led the brand in a unique and modern leadership without losing its unique history. By choosing young British talent to represent the brand, it continues to evolve and refresh. The latest campaigns have featured the likes of Cara Delevingne, Eddie Redmayne, Rosie Huntington-Whiteley and recently Sienna Miller and Tom Sturridge. Advertising campaigns were photographed by the famous Peruvian photographer Mario Testino. In 2009, Bailey was elected designer of the year and was honored with the Order of the British Empire for his services to the fashion industry. In 2013, he received an honorary doctorate from his former university, the Royal College of Art.
Burberry is an iconic British brand synonymous with innovation and craftsmanship. Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. By exploring unique brand innovations such as Burberry Acoustic, Art of the Trench and fully immersive runway shows, Burberry continues to innovate, connecting heritage with cutting-edge technology and digital media.