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Stuart Vevers tends to explore America from all angles in his work and the 2019 Spring-Summer show for Coach 1941 is right on track. Last year’s version of the American dream took us on a tour of New York at its gothic-romantic best, but this season Vevers goes west, in search of cool cow-girls. The collection is inspired by the city of Santa Fe, Georgia O’Keeffe’s Ghost Ranch, the Turquoise Trail but above all, El Matador, a dive bar where the young locals go to have fun. On the runway, this translated as long, flowery dresses and skirts with embroidery detail in the purest prairie tradition. But despite the lace, frills and lamé inserts, we shouldn’t be fooled into thinking this was an overly girly collection. The over-the-top femininity of the Coach girl belies her adventurous, non-conformist nature that doesn’t respect conventions or codes. The latest disruptive addition to the label is a new range of Disney characters in the ready-to-wear line, as the brand continues its highly successful partnership with the mouse. Pieces for the daring.

Born in 1973, Englishman Stuart Vevers began his career at Calvin Klein in New York in the Accessories division. After a stint at Bottega Veneta in 1998 during which he gave a boost to the line of woven bags, he joined Givenchy as department head of accessories. The famous Pumpkin and Macrame bags, both it-bags of Givenchy, were then created. In 2002, Louis Vuitton called on him to bring his creative touch to their runway bags. Three years later, back to basics with Mulberry, Stuart Vevers brilliantly succeeded in giving a boost to the British brand. In 2007 Stuart Vevers entered Loewe and took over as artistic director. Specializing in luxury leather goods, Stuart Vevers was able to reinterpret the iconic brands’ codes and adapt them to the modern world.

Hoping to find the feel of old worn leather baseball gloves, Miles Cahn, a New York industrial worker decided to launch the COACH brand in 1941. The leather Tanned Cowhide Glove was born. The brand offers a collection of classic bags of excellent quality. An emblem of the American preppy style, COACH is hugely successful and has brought back the leather day tote. Forty years after its creation, the brand is still growing and is opening its first flagship store on Madison Avenue in New York. A historic turning point for the brand was in 1996 when Reed Krakoff became artistic director. The nylon bag stamped with "C" was born and won over customers immediately. Jackets and accessories subsequently complete the range of COACH products. Reed Krakoff won the CFDA accessories designer of the year, not once but twice, for his work at COACH. In 2013, wishing to engage fully in his eponymous label, Reed Krakoff left the COACH offices. Stuart Vevers, formerly of Mulberry and Loewe, took over and presents for the first time a line of Ready to Wear for Fall / Winter 2014. Cool and trans-generational, the brand is now exported and seduces women worldwide.


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