Jacquemus Jacquemus



The oversize hat now has an oversize bag to go with it. Will the trend catch on? We’ll need to wait and see if these raffia totes, big enough to carry a lifetime’s possessions, prove to be popular. Going by the last summer’s oversize hat success story, we’re pretty sure that whatever Simon Porte Jacquemus designs, women everywhere will want to wear.

Last September in Paris, the designer presented La Riviera, his 2019 Spring-Summer collection. The name says it all, and the collection is a tribute to the light-hearted, sexy ladies of the Med. As always with Jacquemus, there is much more to see. The lines are simple in the extreme, accentuating the woman wearing the clothes, in all her splendour, and not just the clothes, something so many designers seem to forget these days. Beading and embroidery by Lesage immediately turn dresses and handbags into precious objects. Expect handbags in croc-embossed leather, in a range of the brightest of colours for the sweetest of summers and retro-bling jewellery with earrings that are a throwback to another time. The diversity of the range is key, with dresses and trousers that are more or less revealing, with halter or asymmetrical necklines, but the end result is the same: to promote a free-living woman who only wears what she wants to wear. The recipe for a successful summer.


In 2009, Simon Porte Jacquemus launched the brand Jacquemus, a tribute to his mother's maiden name. A year later, his first collection was available in stores. Very quickly, Jacquemus' graphic designs, based on numerous geometric shapes (mostly round and square), became renowned in the fashion industry. In 2015, he received the Special Prize of the Jury at the LVMH Prize. His collection "Les Santons de Provence", presented in September 2016 in Paris, then in May 2017 in Marseille, confirmed his reputation as a poetic fashion designer.


Simon Porte Jacquemus, who was born on January 16th 1990 in Salon de Provence, did not follow the same educational path as most fashion designers. At the age of 18, he moved to Paris to take courses in design, which he gave up after three months. He then worked briefly as a Design Assistant before deciding to launch his eponymous brand. Poetic, blunt, always impressive but wearable, in sixteen collections and a number of already iconic pieces (like his wide-brim straw hats), Jacquemus’ fashion quickly won the heart of the most sophisticated fashionistas.

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