Proenza Schouler Proenza Schouler

Proenza Schouler


For the last presentation of their collection in New York before starting a new Parisian adventure, Lazaro Hernandez and Jack McCollough were ambitious. The Proenza Schouler Fall-Winter 2017/18 collection featured strong prints, midi dresses enhancing our bodies and curves, a variety of materials and textures, and some well-placed cut-outs. In short, Lazaro Hernandez and Jack McCollough remained faithful to their aesthetics. As for accessories, the designers used white, black and copper on the medium and XXL Hobo bags, and on the Mini Cube, a square and zipped wristlet bag, carried empty and close to the heart during the show. A nice au revoir.


The Proenza Schouler brand was founded in 2002 by the artistic duo of designers Jack McCollough and Lazaro Hernandez. After meeting at the Parson's School of Design, they decided to join forces to present a thesis. This first collection caught the eye of the department store Barney’s who bought all pieces. The designers then renamed their label Proenza Schouler, a combination of their mothers’ maiden names. The New York fashion brand is renowned for its ability to mix artisanal elements and urban comfort. This explosive cocktail is also reflected in accessories. In 2008, the brand launched its first handbag: PS1. Practical and chic but relaxed, this pouch is still one of the best-sellers of the label.


One of them is from Miami; the other spent his childhood travelling, before moving to San Francisco. When Lazaro Hernandez and Jack McCollough met shortly before starting Parson's School of Design, they had one thing in common: they were not New Yorkers. As they took several courses together, they soon decided to work as a duo, including on the design of their final collection. A bold but rewarding decision since the clothing line launched their professional collaboration by becoming the first collection of the Proenza Schouler brand.


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