Launched in 2017, the South Korean label Osoi has made it its mission to design objects positioned "somewhere between collections and selections", focused on timeless pieces. The brand offers a range of bags and footwear designed for sophisticated women, featuring a classic, minimalist, and almost androgynous style. Osoi can be translated from Japanese as "slow", "without haste". And that's exactly the mindset of the Korean brand, which is dedicated to working with local tanneries and workshops to produce high-quality accessories and bags.
The simple shapes and contemporary details in skilfully chosen materials ensure the individuality and timelessness of each accessory made. Soft and supple leathers fold and unfold in the creation of mini and maxi bags, sometimes carried in the hand, sometimes on the shoulder and even as a belt bag. It's this versatility and unapologetic avant-garde approach that give a unique character to Osoi designs, and put the Korean label firmly among the most desirable Asian fashion brands of our time.