Trend

The Organic Chic

What if we decided to take a little break? A much-needed time-out from the opinions and demands of the world, a moment to reconnect with our (almost maternal) roots? When it comes to the designers - who are always so adept at anticipating our thoughts - one thing's for sure: they know it's time for a break. Say hello the Organic Chic trend, reflecting our pressing desire for more natural style and a growing need for simplicity. And isn’t it refreshing to finally see more authentic models, unretouched photos and barely made-up fashion icons in the pages of our favourite magazines? This changing standard reflects a growing need for reassuring familiarity. It's about recognising the elegance of the simple, chic shapes that we all grew up with. Indulge in the pleasure of rediscovering them, through couture-style textured fabrics, remarkably dense canvases that manage to stay ever so light.

 

At Hunting Season, Organic Chic is expressed in the form of a very feminine classic, carried in the hand like an envelope clutch, with each piece reinterpreted in a natural weave enhanced with a dark leather trim. In the same spirit of contrasting canvas and leather, but for a more day-to-day feel, the taupe canvas Cushion Tote at Loewe will delight lovers of roomy shopping bags, while Balmain affixes its faded logo onto a dark green untreated mineral canvas, giving the B Buzz 23 the rock chic twist it needs. There’s yet another take on the trend at Burberry, where two-tone canvas and topstitched leather are causing a sensation on exquisitely stylish pieces, inspired by the archives of the brand.

Hermès, Spring/Summer 2020

With a slightly younger take on the classic Bowie look, we have fallen once again for the timeless charm of bucket bags, with their flexible shapes and generous volumes, also spotted at Isabel Marant, though far more colourful, and at Elleme, in a two or three-colour version. Legend has it that the iconic bucket bag was invented in 1932 by the Louis Vuitton label, which wanted to make carrying a bottle of champagne easier and more elegant. A chic carrying solution for an organic elixir!

 

At Kitsuné, the generous volume and lightness of the untreated canvas they use promises a summer full of new encounters and spontaneous weekends. The spacious fox-head tote bag, the monogrammed backpack, and the studded tote and maxi tote bag are all expected to find their way onto our arms or even in the basket of our bike, en route for… summer!

 

The natural world and its ever-so-dense beauty are back where they belong. And, honestly, we love it.

 

 

DISCOVER THE SELECTION


Loewe, Spring/Summer 2020
Sarah Law

Sarah Law // Kara

Designer
"Be yourself, everybody else is taken". With her brand KARA, Sarah Law talks about individuality and the importance of owning your identity.
Discover
The Boccaccio II Boot

The Boccaccio II Boot, by Rombaut

Hero Product
Between protecting the planet and staying in style… Rombaut decides not to decide.
Discover
Shop our selection

Le coup de soleil

How To
In the midst of the seemingly endless winter gloom, the "Coup de Soleil" collection by Jacquemus brings us outfits and accessories with a brighter, sunnier feel, for a summer vibe ahead of the season itself.
Discover
Trend
Discover our selection

The Big Softy

Softly does it... handbags are transformed into super-spacious pouches made of soft and silky leather. For hugging close to your body like a cuddly toy.
Discover
Discover our selection

The Riviera

The spirit of the French Riviera - an enduring combination of sophistication and nonchalance - is alive and well in collections this spring. We take a look at the ins and outs of this not-so-recent trend.
Discover
Simon Miller

The Vertigo

Super-high heels and dizzying platforms are back, for taking things up a level... in style.
Discover
Acne Studios

The City Girly

As shocking pink makes a comeback, are you ready to pink your ride? Smart urban women everywhere are choosing bright pink accessories and embracing la vie en rose.
Discover